HISTORY partnered with NYT to create a cover wrap that includes a buzzy headline and article about a real UFO sighting as well as curated NYT article clippings related to UFO sightings in the 50/60s designed to emulate an investigation board. Print Run – 972,000
‘Project Blue Book’ is based on the true, top-secret investigations into UFO’s by the US Air Force in the 50’s and 60’s. HISTORY reimagined the briefcase of Dr. Hynek (the lead investigator) and it’s contents, creating an immersive experience for press.
